Rino Publicidad - Sao Paulo, Brazil

LUPO AT RINO 2 - FIRST ADS

We are very happy with our first print ads for our new client LUPO - the #1 Brazilian manufacturer of socks, stockings and underwear.

The strategic concept is "Intimacy". It's creative translation is: no stills, nor abusive sex appeal or sculptured models. Naturally sensual. The day-to-day life of happy and beautiful people trying to know each other better.

"It is possible to be happy at 7 a.m."

"He has come. And I've gone."

"He definitely did not come with an instruction manual. Me neither."