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March 2009, Vol. 2, Edition 3
In This Issue
Executive Director Memo
Financial Update
Agency Profile - Krakatua
Trendwatching
Agency Pitch Mistakes
Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Fikir Merkezi - Istanbul, Turkey
Primus Advertising - Accra, Ghana
Switch Brand Communications - Malta
Agency News - Latin America
Agency News - North America
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Switch Brand Communications - Malta

2009 turns over a new leaf for Malta’s Switch Brand Communications with a new partner and director, new premises and newly installed award winning software for the company.

Simon Debono has joined Switch as a Partner as well as Director of Marketing and Consultancy to add a more solid dimension to strategic marketing consultancy and communications strategy for clients as well as for the company itself. Simon and Mike Azzopardi (Switch Managing Director) are childhood friends who have worked together previously in other marketing communications companies. They have now joined forces. The company has also moved into a new, strategically located, larger building to cater to current needs as well as the company’s future growth plans.

Mike and Simon

“In view of the current economic climate, we felt that it was time to invest in the company to prepare ourselves for the better years to come. For Switch, 2009 is a year for consolidation, restructuring and investment. We are about to start using new software, Sohnar’s agency management system Traffic, that will help us better manage our business, giving us real time information, helping us to speed the business process and improve overall company efficiency. This year we are also very eager to welcome all ICOM members to what we hope will be a memorable 2009 EMEA Meeting in Malta next September!” said Mike Azzopardi, founder and Managing Director of Switch Brand Communications.