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May 2008, Vol. 1, Edition 4
Executive Director Memo
New Forms
Financial Update
Agency Pitch Mistakes
Agency Whitepaper - Message and Medium Inseparability
Trendspotting - ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS
Agency News - Asia/Pacific
Adformatix
Krakatua
United Advertising
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
ICOM Website
Have you heard the ICOM song?

Adformatix - Manila, Philippines

New Client

Adformatix recently added The Medical City, a world-class hospital complex, to its list of clients. It won the pitch for this new business against the incumbent multinational agency. Adformatix will be handling both creative and media for The Medical City. The client was so impressed with the agency’s proposed advertising/advocacy campaign that it has asked Adformatix to pitch for its PR campaign.

New Navara Ad

After being launched in print, billboards and mall tour events, Nissan’s new Frontier Navara is captivating more buyers now through television. Adformatix launched the Navara’s new TV commercial in May. Positioned as the first and only SUT [Sports Utility Truck] in the country, the Frontier Navara is one of today's best selling truck brands. In fact, as of this writing, the Navara is out of stock again. The Client is happily reordering units.