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May 2008, Vol. 1, Edition 4
Executive Director Memo
New Forms
Financial Update
Agency Pitch Mistakes
Agency Whitepaper - Message and Medium Inseparability
Trendspotting - ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Fikir Merkezi
NETCO Group
Agency News - Latin America
Agency News - North America
ICOM Website
Have you heard the ICOM song?

Fikir Merkezi - Istanbul, Turkey

Sweet Tricks

‘’Sweet Tricks’’ TVC produced by Fikir Merkezi for Eker dairy dessert's launch focused on a very familiar Turkish situation with some added humor.

People from the same neighborhood employ creative tricks to escape from the owner of a dessert shop in order to not hurt his feelings, as they prefer Eker dairy desserts to his.

Well known music from a Turkish movie is used in the commercial to make it more attractive and evocative.

To view each commercial, click the links below

Commercial 1

Commercial 2