‘’Sweet Tricks’’ TVC produced by Fikir Merkezi for Eker dairy dessert's launch focused on a very familiar Turkish situation with some added humor.
People from the same neighborhood employ creative tricks to escape from the owner of a dessert shop in order to not hurt his feelings, as they prefer Eker dairy desserts to his.
Well known music from a Turkish movie is used in the commercial to make it more attractive and evocative.