A client as talent, that happens often. But a talent becoming a client is quite rare. It has never happened to Adformatix in its 39 years in business. At least, until now.
Piolo Pascual, a multitalented, multi-award winning movie actor, has been our celebrity endorser for a global brand of vitamins for the past two years. After working on the successful launch of the second phase of the Centrum campaign, the young actor approached the agency and asked if we were willing to design and produce his official website. He explained that though there are many different websites put up by his over a million fans worldwide, he wanted a website that he has more control of that truly reflects who he really is as a person. We gladly agreed to take on this bit of business which, given our client’s stature in the entertainment world, may well cause a sort of promotional buzz for us in the advertising and entertainment business.
And, of course, the whole thing was to the giddy delight of our female staff members!
