Life Associates, headquartered in Poughkeepsie, N.Y., offers educational resources and consulting services to help organizations overcome challenges, adapt to change and achieve long-term growth and stability. BKV currently is developing an integrated marketing communications plan for Life Associates. Initial projects include strategic planning to help define the Life Associates brand position; a public relations plan; research to identify new speaking opportunities; an analysis of the company website and recommendations for improved functionality and readability; and event support to generate leads. BKV also will develop a marketing plan for books written or co-authored by Dr. O’Connor.

South University’s main campus is in Savannah, Georgia, though the college also operates campuses in Alabama, South Carolina, Florida and Virginia. An integrated marketing plan will be developed that focuses on re-branding the university, as well as direct response initiatives. Initial projects include brand positioning research to determine the decision drivers for high school students, their parents and other influencers, as well as a television campaign that will likely extend into radio, print, outdoor, direct mail and more.