Cramer-Krasselt - Chicago, Illinois

Cramer-Krasselt/New York toasted a new PR win – Sobieski Vodka. Poland’s #1 premium vodka is looking to ‘spread their brand truth’ as an authentic, quality vodka offered at a real, sensible price. The assignment includes media relations, social media engagement, guerilla marketing and events/promotions.

C-K/Milwaukee’s first work for Johnsonville Sausage launched this month with a branding campaign centered on casual, social moments where friends and family savor Johnsonville Sausage. From “Summerville” to “Vacationville”, TV, print and out-of-home create a new language putting a Johnsonville “__ville” around every occasion.

Forgoing mass-market brand building and incentives in this challenging BUY NOW market, C-K/Chicago turned the purchase funnel upside down to emphasize the test drive as a lead generator with the Porsche First Mile Test Drive promotion. The approach brings the one-of-a-kind driving experience to those who may not have considered a Porsche, particularly in this market. To zero in on the right consideration set and drive dealer traffic, C-K relied on a mix of direct, mobile, online search and display, with messages such as “Instead of waiting around for good news, make some of your own. One mile will change everything.” The agency beat its two-month lead goal by 33%.

Churchill Downs enlisted Cramer-Krasselt/New York to help broaden the reach and appeal of their two biggest races - Kentucky Oaks (May 1) and Kentucky Derby (May 2). The multi-platform PR campaign built on two preexisting programs, the “Chief Party Officer” and “Bring the Derby Home with Bobby Flay” contests, as well as a new non-profit partnership with Susan G. Komen for the Cure®, a fund-raising first for Churchill Downs.