Creative Inhouse - Bangkok, Thailand
Promenada: Euro-chic shines through the gloom
Challenge:
An Eastern European retail player backed by the Dutch group ECC and with no experience in Asia is about to launch new shopping centers in Chiang Mai and Ho Chi Minh.
Insight:
In markets dominated by local groups, leverage the cachet of a cool European lifestyle brand.
Solution:
Promenada: The European Experience, offering “More Than Just Shopping’’. Selected journalists are invited to a press conference/launch event to unveil the brand in Asia – a good news story of investment during the depths of the global recession.
