Diccicco Battista Communications’ Integrated Program Helps Consumers Sleep Better
Diccicco Battista Communications recently worked with Hyland’s, Inc., a homeopathic over-the-counter medicine provider based in Los Angeles, to develop and execute a branding campaign for the company’s Calms Forté sleep aid. Using all of its communication talents - interactive, creative, public relations and media buying, Diccicco Battista was instrumental in increasing awareness of Calms Forté, helping to bolster sales of the product.
Utilizing tactics that included redesigning Hyland’s IDreamOfSleep.com website, creation of a sleep diary widget, satellite radio spots, FSIs and online coupons, advice from a sleep expert and a national sleep survey asking consumers “what keeps you up at night,” Diccicco Battista implemented a full blended program that broke all the barriers of communications. Of particular note was the update to the website and development of the sleep diary widget, which were key to the success of the program, providing consumers the opportunity to learn about sleep and track their own sleeping habits.
Hyland’s Calms Forté provides 100% all-natural, temporary symptomatic relief of simple nervous tension and insomnia (sleeplessness), working without contraindications or side effects.
