Northlich - Cincinnati, Ohio

Ohio Lottery Commission Names Northlich Lead Advertising Agency

Northlich has been selected as the lead agency of record for the Ohio Lottery Commission’s (OLC) advertising and creative assignments. The two-year contract includes promoting and driving sales of the OLC’s instant and online games, as well as brand development and integrated marketing to increase awareness of the OLC’s core mission, which is to help educate the children of Ohio through its games.

“We are excited about our new partnership and were particularly impressed with the strategic power of Northlich's creative product and process,” said Terri Tancredi, Deputy Director of Marketing Services for the Ohio Lottery.

Since 1974, the OLC has raised more than $16 billion to support K-12 education across Ohio. Now, Northlich will use its lottery and retail expertise to further increase the OLC’s positive impact on Ohioans by creating insightful brand strategies and breakthrough marketing campaigns. 

“We are honored to have the opportunity to share the Ohio Lottery Commission’s passion for improving the lives of all Ohioans through education and look forward to translating that passion into advertising that inspires and motivates players,” said Kathy Selker, President and CEO of Northlich.