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May 2009, Vol. 2 Edition 5
In This Issue
Executive Director Memo
Financial Update
Trendwatching
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency Pitchmistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Golley Slater - London, UK
move communications - Munich, Germany
Opinion Leader - Milan, Italy
Primus Advertising - Accra, Ghana
Veinte Segundos - Madrid, Spain
Agency News - North America
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Primus Advertising - Accra, Ghana

During the month of April, the agency as always, was committed to the human development of its staff.  We sponsored five members of the staff to participate in a two-day seminar on branding under the theme, “Unleashing Brand Power”. The facilitator of this seminar was the renowned brand master, Brad VanAuken. This seminar gave participants the opportunity to gain a clearer understanding of the issues of branding.  It was time and money well spent.

Vitafoam is a foam manufacturing company that Primus has been trying to woo for quite sometime.  After our presentation we were finally selected to work on the account.  We have branded the Vitafoam office and will be embarking on a massive marketing communications campaign to promote Vitafoam and its range of products. Primus is also helping the client recruit distributors for its products. A press ad was placed in some popular newspapers and the response was overwhelming.

Vitafoam

Omatek Ghana Limited presented laptop and desktop computers to customers of their e-xpress program. The e-xpress program is an initiative where customers of Omatek are able to purchase computers by obtaining loans from selected banks. The bank pays Omatek directly for the computers and customers pay the bank.

Primus recently produced a 45 second spot for Interface Limited, a company that deals in acoustic ceilings, laminated flooring and partitioning boards in its attempt to increase its market share.  The ad will be aired on two radio stations from now till the end of the year.

Vaniado is a client that deals in exquisite bathroom furniture, tiles and accessories. Vaniado took part in an exhibition that gave the agency the opportunity to design and print fliers and banners for the event.

Vaniado 1 Vaniado 2

Finally, we won two nominations and a silver award at the 7th annual Advertising Association of Ghana Awards for our Pepsi entry titled “We will do it again” in the alcoholic and non-alcoholic beverages category .  We submitted 20 entries.  It was quite a delight for us and we hope to win Gold and Platinum in the years to come.