Consider this: Newspapers took 127 years to reach $20 billion in ad revenues in the U.S, while online media has reached that same amount in just 13 years. It’s clear that today, digital channels have moved into a dominant role when it comes to taking their share of marketing dollars.
In this new marketing ecosystem, where digital platforms and capabilities have transformed the relationships between customers and marketers, and marketers with their agencies, the fact is that all of us will need to evolve in some way in order to stay relevant and effective in our offerings.
I wanted to give you a peak at how Quarry Integrated Communications is evolving to ensure we ‘thrive’, and not merely survive. A key initiative has been the launch of “Quarry’s Builder System” – an integrated set of solutions that help our clients:
1. Strategically differentiate brands and integrate communications, with Demand Builder™
2. Attract more high-quality online and offline traffic, with Traffic Builder™
3. Nurture the right people, with the right content, at the right time, with Relationship Builder™
4. Support Sales in having more effective conversations, with Sales Builder™
5. Optimize customers’ digital experiences, with Design Builder™
A critical enabler for the System has been the identification and establishment of partnerships with a targeted set of leading marketing technologies, from marketing automation provider Eloqua, to on-demand presentation provider Brainshark.
