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May 2009, Vol. 2, Edition 5
In This Issue
Executive Director Memo
Financial Update
Trendwatching
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency Pitchmistakes
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
Creative Inhouse - Bangkok, Thailand
United Advertising - Taipie, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - North America
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United Advertising - Taipei, Taiwan

Client: Laohu Yatzu's

Headline: Run

Concept:

Sports shoes are very important when exercising. Choosing the right shoes can keep you from sustaining an injury. A similar concept can be applied when choosing sports drinks. The LAOHU YATSE’s aerobic drink can increase the body's oxygen intake and provide more protection to body. You can do any exercises you want with “aerobic”!

Copy:

The Laohu Yatzu aerobic sports drinks doubles the content of Siberian Ginseng extracts and promotes the body oxygen intake.

 Oxygen

Client: Laohu Yatzu's

Headline: Drink It

Concept:

If one said that NIKE represents the ultimate symbol of sports-related merchandise, then we can say LAOHU YATSE is the NIKE of sports drinks. It can improve the body's oxygen intake when you drink it and help you get the maximum exercise benefits!

Copy:

The Laohu Yatzu aerobic sports drinks doubles the content of Siberian Ginseng extracts and promotes the body's oxygen intake.