The Medical City is one of the largest and most modern hospitals in the Philippines. Like other top hospitals in the country, it boasts state of the art medical equipment and top-notch doctors. Unlike other top hospitals, however, it chose not to focus on the latest medical equipment and expertise in communicating to the public. The Medical City instead focused on their philosophy of providing healthcare to their clients – patient partnership. The program, “Talk to Doc”, encourages patients to actively participate in the treatment and management of their health problems. This is one hospital that proudly admits that their patients’ health is not solely dependent on their doctors alone.
This year, Adformatix, Inc. and The Medical City again partnered to further elevate The Medical City’s reputation as a leader in healthcare. “Talk to Doc” branded content was launched in March 2010. The chosen platform solidified the hospital’s patient partnership philosophy by providing a venue of exchange between doctors and patients as it promotes its flagship centers. The program was initially implemented in The Philippine Star, one of the country’s top dailies, but is expected to be picked up by other media as well. Engagement is basic: readers call in or send their health questions; The Medical City doctors answer these questions.
The program’s initial introduction was a success judging from the amount of feedback and questions emailed to The Medical City.
