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May 2010, Vol. 3, Edition 4
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Cramer-Krasselt - Chicago, Illinois
Benjamin Moore and Cramer-Krasselt/New York unveiled a new campaign that owns the brand’s proof and validation: 80% of the design community recommends Benjamin Moore over any other paint. The "For Those Who Know More" effort includes print and online video shot by Vanity Fair photographer Mark Seliger and a robust, custom Facebook Experts application (http://www.facebook.com/benjaminmoorepaints) that features prominent designers, decorators and contractors. Fans can seek advice, trade tips, attend virtual events and review completed design projects.
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Four months after being named the new advertising agency of record for over-the-counter cold remedy Zicam, C-K has been handed the brand’s media buying assignment. The client cited C-K’s media buying prowess and engagement strategy thinking in the decision to consolidate with the agency. C-K’s Chicago headquarters will manage broadcast buying and digital planning and buying, working closely with C-K Phoenix which handles the brand strategy, creative, digital and consumer engagement.
C-K has named Kevin Flatt executive creative director of its Chicago headquarters office. Over his 20+ year career, Flatt’s expertise has spanned many forms of visual communication, advertising, digital interaction and design, having worked for such notable companies as Fallon, Tribal DDB, Nike and Duffy & Partners. He was most recently EVP/executive creative director at Leo Burnett USA and Arc North America.
For a second consecutive year, C-K’s digital efforts for Porsche were named the Webby Awards’ People’s Voice Winner in the Websites/Automotive category (this year for the Porsche Panamera “Welcome to the Family” website, (http://panamera.com/#/home). C-K was also awarded two OBIE Awards: a Gold OBIE for Blue Man Group and a Silver OBIE for Johnsonville Sausage.
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