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May 2010 Vol. 3, Edition 4
Executive Director

Even with the recession and the volcano we had a good turnout for the ICOM International World Management Conference in Beijing. 

Members attending got an up-close look at China and now understand why it will dominate the global economy for the rest of our working lives.

Read more...

Gary Burandt

Thanks to Brandstorm, Dialogo Publicidad, The Phelps Group and Primus Advertising for updating your ICOM website information. Keeping this information current and uploading samples of your work is our best resource!

Dear ICOM Team

The passwords to the website and the Zoomerang site will change on 1 June, 2010. The new passwords will be sent to those agencies that are current on their payments to ICOM. Also the last half of your membership dues is scheduled to be paid by 15, June 2010. If you have any questions concerning your payment status, contact me so we can bring your account current.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

            Edividual

            m.a.d.

            Primus Advertising

            Spotlight

            Wondercom           

Latin America:

            Publinter

            Smart Advertising

Alice Lemoine
Manager of Finance
alice@icomagencies.com

Does your agency have a brand story?

Agencies are expert at discovering and telling brand stories on behalf of their clients. But the most important brand story you should be articulating is the one about your own firm. Here’s how to change that.
The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.

Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, the new May edition of our Trend Briefing brings you a (modest) framework to help you start exploring new status symbols and stories with your customers.

Time to get ready for a far more diversified 'STATUSPHERE'! Go to the Trend Briefing

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0

Agency Pitch Mistake #17 - Having the agency “specialist” present the digital ideas.

The Folly of Full-Service

Lots of agencies assert that they provide full-service. But just what does that mean? And is full-service what most marketers are looking for? And do they even believe that any one agency can do it all, anyway?

Read Whitepaper

View Video Capsule

Adformatix - Manila, Philippines
The Medical City focuses on "patient partnerhsip" - Read more...
Oddfellows - Sidney, Australia
King of Shaves’ razor launches in Australia - Read more...
United Advertising - Taipei, Taiwan
Johnnie Walker “Keep Walking Program” - I Have a Dream
- Read more...
AD Angels - Tallinn, Estonia
Angels in Estonia's only Business Newspaper - Read more...
Golley Slater - London, UK
Golley Slater Consumer Tracker shows weak support for UK government
- Read more...
Opinion Leader - Milan, Italy
Bikeracing.it Accelerates with Opinion Leader - Read more...
Primus Advertising - Accra, Ghana
Teaser campaign for launch of MC with Fairllop International Limited
- Read more...
Dialogo Publicidad - Buenos Aires, Argentina
ANSWER RSA Group - An insurance company who responds - Read more...
RINO COM - Sao Paulo, Brazil
Grand Plaza Shopping - Read more...
Agency News - North America
Cramer-Krasselt - Chicago, Illinois
New campaign for Benjamin Moore; Zicam hands C-K media buying assignment; Kevin Flatt named Executive Creative Director in Chicago; C-K wins two OBIE awards - Read more...
Loomis-ISC - Honolulu, Hawaii
A Momentous April: Loomis-ISC Celebrates Passage of Civil Unions Bill – and BBB Torch Award - Read more...
Northlich - Cincinnati, Ohio
Northlich Builds Buzz for the Ohio Lotter's New Powerball - Read more...
The Phelps Group - Santa Monica, California
May is the month for introspection and planning - Read more...