NORTHLICH BUILDS BUZZ FOR THE OHIO LOTTERY’S NEW POWERBALL
To celebrate Powerball’s arrival in Ohio, Northlich created a grassroots consumer engagement campaign aimed to generate excitement and build awareness among consumers about the new game offered by The Ohio Lottery Commission.
Coordinated by Northlich, April 15th marked the Ohio Lottery’s first-ever statewide Powerball buzz events, which featured a series of ten flash mobs staged at a variety of indoor and outdoor venues in cities across the state, including Cincinnati, Columbus, Toledo, Dayton, Cleveland, Youngstown, Canton and Athens. Flash mobs in each city, equipped with audio and video equipment as well as a group of Powerball dancers, engaged with the public while handing out branded sweatbands, cozies, checkbooks and t-shirts to create awareness and excitement among consumers about Powerball.
