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May 2010, Vol. 3, Edition 4
In This Issue
Executive Director Memo
Financial Update
Ignition Consulting Group - Propulsion
Trendwatching
Agency Pitchmistakes
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
AD Angels - Tallinn, Estonia
Golley Slater - Lonkon, UK
Opinion Leader - Milan, Italy
Primus Advertising - Accra, Ghana
Agency News - Latin America
Agency News - North America
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Opinion Leader - Milan, Italy

BIKERACING.IT ACCALERATES WITH OPINION LEADER

Bikeracing.it, a web magazine that truly expresses the passion for 2 wheeled racing, is the new client of Opinion Leader IS division.

Founded in 2008, it’s a young website, but it has already published 5,344 articles.

Bikeracing.it is the only web magazine that offers real time information, chronicles, interviews, photos and videos, both on the most famous championships like MotoGp and Superbike, and on national championships that don’t find space on media and international specialized websites: AMA(Usa), ASBK(Australia), BSB (England), CEV (Spain), CIV (Italy), FSBK(France), IDM (Germany), MFJ (Japan) and so on.

Today, Bikeracing.it founders’ passion and Opinion Leader’s experience – more than 20 years in the world of 2 wheeled and racing – start a new competition.  The agency owned by Alberto Vergani will follow the PR and press activities of the website, developing a complete communication strategy to make Bikeracing.it more successful.

Its principal visitors are from Italy, USA, France, Greece, Spain, Germany and Japan. With 35.000 daily visits, 60.000 monthly accesses from search engines, a target age of 25-44 and Google translation into 52 languages. Bikeracing.it is definitely an excellent showcase for communication.