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Having the agency “specialist” present the digital ideas.
Using a digital specialist to present the interactive/mobile ideas signals that no one else on the team has a clue about the new media world. And suggests that integration is going to be a challenge, if not impossible.
It’s best to have everyone on the team present some digital ideas . . . especially the senior people/creative directors who are often seen as “behind the times.”
And realize that a proper digital offering means multiple platforms. And means media as well as content . . . regardless of what your main discipline is.
The 21st century has arrived.
From Robb High’s New Business Boot Camp 3.0
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