Client: Diageo  

Title: DREAMS

Concept:

Dreams should be fulfilled instead of just imagined, and writing them down is the first step to making them come true. In this illustrated “I Have a Dream” pattern, every word represents a dream. Together, they convey the idea that only by writing down each of your dreams and then taking action can your dreams become a reality, and Johnnie Walker “Keep Walking Program” is there to help you!