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November 2008, Vol. 1, Edition 10
In This Issue
Executive Director Memo
Financial Update
Agency Profile
Agency Whitepaper - Mike Carlton
Trendwatching
Agency Pitch Mistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
DIALLA Communications - Kiev, Ukraine
Just/Kidde - Copenhagen, Denmark
move communications - Munich, Germany
Primus Advertising - Accra, Ghana
Agency News - Latin America
Agency News - North America
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DIALLA Communications - Kiev, Ukraine

DIALLA Communications recently organized a press-lunch for LUXOFT to establish the company’s relations with media. LUXOFT is an application outsourcing provider offering IT consulting and infrastructure services to international businesses in the financial and banking industries, 
e-commerce, telecommunications, aerospace, and others. Recently, management of the company decided to expand its Ukrainian operations. This created an occasion for the press-lunch, which provided information about the company’s plans for the coming year, familiarize media with the scale and the scope of the company’s recent projects, and cover the global trends pertaining to software development and outsourcing in this field. The event took place at one of the most prestigious banquet halls in Kyiv. The guest list was comprised of journalists from various IT and business publications.

“Foxtrot” - a leading Ukrainian retailer of home appliances - together with DIALLA Communications has organized the opening of a new network of shops - “Foxtrot. Digital Appliances”. In the first two months, about 20 shops were opened all over the Ukraine. The company is planning to open 30 more shops by April 2009. Through the campaign the agency’s objective was to inform Ukrainian national and regional media about the launch of the new network of stores. As a result, about 50 articles were published and 30 TV and radio materials went on air.