move communications - Munich, Germany
move communications is now traveling with FTI
This summer move communications won the classic advertising account of FTI, one of Germany’s biggest tour operators. The match winner was an image campaign that move developed for FTI’s 25th anniversary.
The strategic aspects as well the creative idea of the pitch-presentation really impressed the FTI-management. So they hired move communications as the company’s new lead agency.
The basic idea of the campaign was to personify the whole concept of vacation and traveling. Consequently, statues or sculptures that represent certain tourist destinations play the main role. They are also the ones who make advertising statements about vacations with FTI or address the target audience with explicit invitations. Sometimes they even make funny comments about themselves or on traveling.
