It’s time to gather your projected total billings and gross income for 2008. Email your numbers to me no later than December 15, 2008. Also, please indicate the number of branch offices you have. Gross income is defined as the addition of:

• All commissions earned on media placement (media sales less cost of sales when you do the buys yourself) or media placed by media centers (the agency does not do the buys but received a % of the media buys made by a third party).

• Any income from internal cost charged or fees of any kind (fixed, variable, manhours, creation, layout, final artwork, etc.)

• Production mark-up/commissions.

• Rebates and volume discounts kept by the agency (not cash discounts) from media and production vendors

If you have any questions concerning this, contact me soon so that there are no delays. Your gross income is used to calculate annual dues. We also provide the combined total of gross billings from all members to Ad Age for their annual survey of associations.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Latin America:

            Aguayo Publicidad

            Da Vinci

            Publiteca

            Smart Advertising

            Staff

Alice Lemoine
ICOM Bookeeper
alice@icomagencies.com

Are marketers increasingly tricking their customers for immediate economic gain?  And damaging their brand reputation in the process?  If this is a trend, what does it mean for agencies?  And what can agencies do about it?

Here are some thoughts on this perplexing issue.  

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Agency Pitch Mistake #2 - putting all of the firm’s time and effort against the “ideas.”