Title: “Head Swinging”
Concept:
TV commercials are short, about 30 seconds. However, the creators of commercials always rewind the spot time after time, checking every detail. We utilized real images to represent the search for perfection and tried to show how accurate and specific an advertisement's creator can be. In this film, the model's head twists as the editor repeatedly rewinds the film causing her to swing her hair time after time.
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