To mark the roll-out of its much anticipated addition to the family, Porsche Cars North America unveiled an integrated campaign via Cramer-Krasselt/Chicago to introduce the first Porsche four-seat sports car, the Panamera. To distinguish the Panamera from the competition and appeal to enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history. The ‘Welcome to the Family’ campaign includes television, print, a new interactive website (www.porscheusa.com/family), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.
Click play below to view Panamera TVC.
MGM Grand Las Vegas is taking the guilt out of sinning with a Twitter social media initiative – “Get Rewarded for Your Sins.” Developed by C-K/Phoenix, the promotion aims to engage potential visitors, increase followers on MGM Grand’s Twitter page and drive home the “Experience Maximum Vegas” positioning. Tweeters are encouraged to confess their sins for a chance to win a free-night’s stay. Follow the “sin stream” on their Twitter feed or at http://www.mgmgrandsins.com. To get the word out, MGM Grand utilized Facebook, Twitter, mobile devices and e-blasts, as well as out-of-home wall projections in the Los Angeles market.
Financial-services firm Edward Jones is promoting its legendary commitment to face-to-face relationships and long-term investment strategies with a new campaign.
C-K/Chicago’s national effort—Edward Jones’ largest since 2006—targets anxious investors whose priorities have shifted due to the events of the past year. Television, print and online ads convey Edward Jones’ dual mission of face time and think time.
