Fikir Merkezi ICOM, poses this question in Haberturk Newspaper’s new TVC.
Haberturk Newspaper, launched early this year, is strengthening its position in the top 5 among daily papers in Turkey. The paper enriched its senior writer staff writers by the hiring of some well known, highly respected and widely read columnists. To communicate this, Fikir Merkezi prepared a new TVC for Haberturk. The senior writers got together at The Culinary Arts Institute, Istanbul to take part in the TVC. They all dressed up and acted as “master chefs”. They cooked, baked, stirred, chopped and tasted as the masters of a professional kitchen. They worked together like they were preparing a paper in their “editorial kitchen”. It is the first time in Turkey’s media that “serious writers” were filmed in a completely different environment than a newspaper or writer’s desk.
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