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November 2009, Vol. 2, Edition 9
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Golley Slater - London, UK

Golley Slater strikes a chord with the English National Opera

English National Opera (ENO), the national opera production company where all productions are sung in English, is set to fine tune its online presence, thanks to the appointment of Golley Slater Digital to help engage with new and existing audiences.

The six-figure contract represents a significant digital investment for an arts organization.  ENO invited 23 companies to tender for the project, but it was Golley Slater’s team that delivered the creative and fresh perspective required, fulfilling the brief to reflect ENO’s innovation, collaboration, engagement, boldness and adventure through dedicated online activity.

Tasked with replacing the existing website and improving its use of social networking, community and other third-party sites, Golley Slater will also upgrade the transactional functionality of the website such as selling tickets and accepting donations and help reach new audiences.

John Kinder, managing director at Golley Slater Digital, said: “The arts are one of the most innovative and pioneering sectors online, not least in Opera.  The recent twitter operas and mobile participatory storytelling projects are testament to this. When you juxtapose these innovations against the objectives ENO have set, of engaging new audiences and strengthening their dialogue with existing audiences, this is simply one of the most exciting and innovative projects to be involved in. Enabling ENO and its audiences to truly amplify their love of Opera.”