NORTHLICH LAUNCHES NEW HOLIDAY CAMPAIGN FOR THE OHIO LOTTERY COMMISSION
Northlich has launched a new holiday advertising campaign for the Ohio Lottery Commission (OLC).
The campaign titled, “Makin’ It Fun with Maggie,” features Maggie, an eager arts and crafts enthusiast who encourages Ohioans to consider lottery games as stocking stuffers and gifts during the upcoming holiday season. The advertisements specifically promote three of the OLC’s product lines, including its Holiday instant games, EZPLAY Games and the New Year’s Raffle ticket.
As part of the holiday campaign, Northlich developed two :30 and three :15 TV commercials, four radio broadcast spots and print point-of-sale collateral. The ads demonstrate how Maggie spruces up individual OLC tickets with her own personal touches – transforming each one into the perfect gift for loved ones. Northlich also designed a web page for Maggie (www.ohiolottery.com/FunGifts) so she can share more of her arts and crafts ideas with shoppers across the state.
Maggie will also make three live appearances in Cleveland area malls to promote her crafts made with Ohio Lottery holiday tickets. She will conduct interactive demonstrations, teaching shoppers how to dress up a lottery ticket to become whimsical ornaments and the perfect gift. Shoppers can also purchase Ohio Lottery tickets at these same malls during the busy shopping season.
Jeffrey Warman, executive creative director at Northlich says, “We believe this campaign will inspire Ohio’s shoppers to pick up a lottery ticket as a great holiday gift. And with some crafty creativity and Maggie’s help, they can personalize it in an affordable way.”
