Client: Equity Assurance Limited

As part of the client’s plan to introduce its brand into Takoradi, Primus, in collaboration with Melody FM, successfully organized a festival for taxi cab owners and operators. The festival, dubbed Taxival, was aimed at introducing the taxicab owners and operators to Equity Assurance’s Auto insurance policy. As support materials for the event, the agency designed and produced banners, T-shirts, fliers and mounted a billboard to increase visibility.

Client: Interface Ghana Limited

Primus recently started a press campaign on behalf of Interface Limited. The press campaign, “Beat the Crunch”, communicates a reduction in prices of its products. Interface imports and sells building products such as Acoustic Tiles and Ceilings, Partition Boards, Laminate Flooring, PVC and T&G Ceiling, Plasterboard Ceilings and Cornices.

Client: Total Petroleum Ghana Limited

The Total One Voice, an in-house magazine for staff of Total Petroleum Ghana Limited was also designed and printed in the month of October.