Logo

November 2009, Vol. 2, Edition 9
In This Issue
Executive Director Memo
Financial Update
Agency Pitchmistakes
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
Quick Links
ICOM Website
ICOM on Facebook
Have you heard the ICOM song?
Join Our Mailing List

United Advertising - Taipei, Taiwan

Title: Bar

Client: energy drink - LAOHU YATSE’

Concept:

It makes us nervous when we see singers and actors who are stars. We need more oxygen.  Misunderstanding others meanings embarrasses us. We need more oxygen. You need the Laohu Yatzu aerobic sports drinks to get more oxygen whether you are a star or a fan. The Laohu Yatzu aerobic sports drinks can ease the tension of embarrassing situations, and maintain the stars' perfect image in a fans mind.

Click play below to view TVC

Translation:
Sorry!
It’s Ok! Never Mind!
You need more oxygen.
The Laohu Yatzu aerobic sports drinks

Copy:
You are…Lai Ya Yen?
…Yes I am!
Need more oxygen? O2
You are stepping on my feet!
Promote body oxygen intake, accelerate the metabolism and make you look prettier…the prettiest woman on earth!
Sorry!
Its OK…
You need more oxygen
The Laohu Yatzu aerobic sports drinks