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Adformatix - Manila, Philippines
CHINA MILK SCARE. A number of companies here were affected by the global news of the toxic ingredient Melamine found in some milk products made in China, now considered the factory of the world. Large ads and press releases from notable companies such Nestle, Abbott, San Miguel/Magnolia, and even from our client Wyeth, came out in quick succession reassuring the public of the safety of their milk and milk-based products. The dust has now settled a bit, but there’s an aftermath of increased cynicism and distrust among consumers, and even tighter regulations by an overly zealous Bureau of Food & Drugs.
AGENCY MAKEOVER PLANS. Adformatix recently held a state-of-the-agency review vis-à-vis the rapidly changing industry landscape, including radical shifts in consumer behavior, agency-client relationships, and new emerging sources of business. Plans of refocusing and re-engineering for the immediate and near future have been agreed upon. Exciting times are up ahead!
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