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October 2008, Vol. 1, Edition 9
In This Issue
Executive Director Memo
Financial Update
New Member Welcome
Trendwatching
Agency Pitch Mistakes
Agency News
Agency News - Asia/Pacific
Adformatix - Manila Philippines
Creative Inhouse - Bangkok, Thailand
Krakatua - Kuala Lumpur, Malaysia
United Advertising - Taiwan, Taipei
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
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Krakatua Sdn Bhd. - Kuala Lumpur, Malaysia

August 2008 New Business Wins

1.    Herbal Revival Sdn. Bhd.

Brand : Thomson
Local company which produces a range of health supplements

  • Ginko
  • Livrin
  • Osteoguard
  • Collespro

The agency was appointed to handle their total A&P program estimated at $1 million USD. We will be launching 3 new products in 2009. The business was acquired through a credentials presentation.

2.    NZ Natural Sdn. Bhd.

Brand : New Zealand Natural, New Zealand’s premium confectionery brand

Product range includes;

  • ice-cream
  • yogurt
  • sorbert
  • fruitflo
  • smoothies

The agency was appointed as a partner to grow the brand in  Malaysia. The business was acquired through a credentials presentation.