Reality is the best source for ideas and reality gave us the idea for the new advertisement we created for MEETING GROUP Sportswear and Accessories.
Recently one of the most important items of discussion has been the doping problem in sports, especially concerning the Olympics. It is a worldwide problem!
After the great success of our advertisement for the Olympics (WE DON’T PLAY ALONG WITH YOUR GAMES) we thought it would be interesting to develop a new campaign against doping and to represent it through the MEETING brand, a clean sport, free from any kind of corruption.
We created an ad that appeared in the most popular sports newspaper GAZZETTA DELLO SPORT with the claim “CERA UNA VOLTA LO SPORT PULITO” ( ONCE UPON A TIME CLEAN SPORT) with the double meaning of CERA, the scientific name for doping drugs.
We created a simple visual with a black background with only the claim highlighted to provide a deep impact on the reader and distinguish it from the other advertising pages.
