Publinter, S.A. - San Salvador, El Salvador

New Ad Campaign for Academia Europea

We are proud to announce that our client “Academia Europea” successfully opened a new office with a record breaking inscription of over 150 students during the first week. Part of the success of their newest facility is the advertising campaign put together by the creative minds of Publinter.

The latest campaign, based mainly on radio spots and newspaper ads, is oriented towards having fun and interacting with it’s audiences through word puzzles created in the many languages imparted by the “Academia Europea”.

The radio spot, comically points out the common use of “Spanglish”, a combination of Spanish with a few English terms, that many people wrongfully interpret as “speaking in English”.

Click to hear radio commercial

Both press and radio were used in El Salvador, as well as in Guatemala, Honduras, Nicaragua and the Dominican Republic.