BKV recently added a new client: FEIN Power Tools (www.feinus.com), a world-renowned power tool manufacturer with more than 840 employees worldwide. FEIN chose BKV to help them drive measurable results while further enhancing their brand image in the United States.
Headquartered in Schwäbisch Gmünd-Bargau, Germany, with the primary U.S. location in Pittsburgh, Pa., FEIN develops and produces power tools for industrial and manual trades, including the metal, interior work and automotive sectors. A longtime innovator in handheld electric power tools, FEIN holds more than 800 active industrial property rights, including more than 500 patents and patent applications. The company, which was founded in 1867 and invented the first electric hand drill in 1895, markets its products through 16 international subsidiaries and representations in 61 countries around the world.
BKV’s initial project for FEIN was a landing page for the company’s MultiMaster product (www.4multimaster.com). Ongoing projects include a plan for launching two FEIN product lines to the metalworking industry, composed of dealer and customer research, direct mail, landing pages, print and online media, paid search, trade show support and public relations.
