Cramer-Krasselt partnered with the Ad Council to develop a new national pro bono campaign on behalf of the Department of Homeland Security, FEMA, The American Red Cross and the New York City Office of Emergency Management to urge emergency preparedness in the face of disasters. Introduced in September as part of National Preparedness Month, the integrated “Ready” effort includes TV, radio, print, outdoor and online and encourages Americans to “Get a Kit. Make a Plan. Be Informed.” (Click Play below to see ad)
In a category known for price promotions and beauty “floor shots,” Mohawk’s agency of record Cramer-Krasselt/Milwaukee developed a new time-stopping :30 TV spot, “Frozen Moment,” to artfully demonstrate Mohawk’s new stain resistant SmartStrand® carpet. Using a motion-controlled system, the spot provides a 360-view, story-telling approach showcasing a family frozen in countless acts of carpet damage. From Dad dropping a tray of hot dogs and mustard to children kicking over guacamole and salsa, Mom has it under control. “Don’t worry. It’s SmartStrand.”
Cramer-Krasselt Public Relations/Chicago was named SCA Tissue North America’s first national PR agency of record for their leading Tork brand following a review. SCA, a $19 billion global maker of away-from-home products and services for personal hygiene, was ranked the “2nd Greenest Company in the World” by The Independent and EIRIS in 2007. The agency’s first assignment is the North American launch of a global line of washroom dispensers.
