The afternoon continued the digital theme as Karen Seaman from Cramer-Krasselt, Chicago shared with the group how that agency has integrated digital into their agencies service offering. Peter Krivkovich, CEO
of Cramer-Kraselt followed Karen with an extraordinary presentation of the strategic thinking and creative work for the new Porsche Panamera launch in North America.

Former Pan-European client, Jorg Borgwardt, ended the business day with a presentation of proven techniques for marketing in a recession.

Switch hosted a warm reception and tour at their offices and then the group enjoyed a typical Maltese meal at the Medina restaurant.

Saturday morning was devoted to a new business workshop lead by Robb High from New York. Robb has also been well received by the North American and Latin American groups of ICOM.

The afternoon focused on reorganizing and recharging the EEIG effort amongst the ICOM members in the European Union countries. New officers were elected and a new strategy of being very selective in what the group pitches for was adopted.

The late afternoon was devoted to exploring this ancient and fascinating island via open-top bus. And, naturally, the farewell dinner was held in a Brazilian restaurant.

Next year the EMEA group willbe hosted by Kraft & Werk in Slovenia

Pictures from the this meeting have been posted on the ICOM Facebook page