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October 2009, Vol. 2, Edition 8
Executive Director

BASICS OR DETAILS?

Most of you have certainly read Gary’s message of August 14, commenting on “Why you’re not getting business from ICOM”.

We all know how difficult new business is.  We have also learned over the years that we need to be practically perfect to win.  We have to pay attention to every detail in through the entire process: trying to guess what could make the difference, what could lead to a favorable decision.

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Gary Burandt

Historic Malta in the Mediterranean was the site of the last month's Europe/Middle East/Africa Regional meeting. Switch Brand Communications welcomed 32 members from 20 agencies in 19 countries and 7 companions to their unique market. We also had two former ICOM members participate, Oleg Povarov and Anthony Smee. Both attended to say good bye to the group.

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Dear ICOM Team,

            You’ve heard us say “ICOM happens at the meetings” and for this reason we encourage you to attend both the regional and world meetings. To minimize the meeting costs, all members pay a share of the total costs. A registration fee is assessed to all agencies whether or not you attend the meeting.  The registration fee is estimated to be approximately one half of the combined costs of the meeting and is due 15 days before the meeting.  A $50 late fee will be assessed for registration fees paid after the due date. After the meeting, each attendee will be invoiced for his share of the remaining combined costs (i.e. meeting room, AV equipment, transportation, administration, and restaurant/bar).

Members attending pay their own transportation and hotel room costs. Companions are always welcome to attend the meetings and will be invoiced for their share of meals and other applicable expenses For all meetings, a cancellation fee will be assessed to those who have signed-up and then do not attend or do not send a replacement (approximately one-half of the actual cost).  Cancellation must be made to ICOM headquarters in writing two weeks before the meeting to avoid this fee.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

            Channel 7

            MAG Communications

            Uzina

Latin America:

            Smart Advertising

North America:

            Team a3

Alice Lemoine
ICOM Manager of Finance
alice@icomagencies.com
     

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0

Agency Pitch Mistake #8 - “Winging it” in a new business presentation.

The future of the agency business is inexorably intertwined with the Millennial generation.  These young adults are different from previous generations.  And those differences will have a big impact on agencies around the world.

Here are thoughts on what this means, and what you can do about it.

Read Whitepaper

View Video Capsule

Adformatix - Manila, Philippines
Simply 40 - Adformatix is now 40 years in the business - Read more...
United Advertising - Taipei, Taiwan
LAOHU YATSE - the carbonation may just blow a duck away! - Read more...
Golley Slater - London, UK
New Report Reveals that UK Digital Media Engagement is not Universal
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Agency News - North America
BKV - Overland Park, Kansas
BKV adds FEIN Power Tools of Germany to it's client roster - Read more...
Colle+McVoy - Minneapolis, Minnesota
International campaign prompting action on climate change - Read more...
Cramer-Krasselt - Chicago, Illinois
New national pro bono campaign for National Preparedness Month, Time-stopping :30 TV spot, “Frozen Moment,” for Mohawk’s new stain resistant SmartStrand® carpet, CKPR named SCA Tissue North America’s first national PR agency of record - Read more...
Loomis-ISC - Honolulu, Hawai'i
Twitter Key Element in Airline’s Promotion - Read more...
SKM Group - Buffalo, New York
SKM Group just launched a major, fully integrated campaign for a great cause - Read more...
Williams Whittle - Alexandria, Virginia
Rob L. Whittle Receives DC Ad Club's Silver Medal Award - Read more...