But, there is also the basics. No agency can go out and say, “I want your business” without a good credentials presentation/portfolio and a good website.  Even a wonderful personal relationship must be backed by good work to be turned into a professional relationship.

What Gary told us the other day was critical: lack of basic info from member agencies (both at the ICOM website and at the agencies’ own websites) as well as “no one there” for a quick reply can kill an opportunity for one or more members. Although surely not intentional, it’s literally letting your partner down in front of the prospect.