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October 2009, Vol. 2, Edition 8
In This Issue
Message from the President
EMEA Meeting in Malta
Financial Update
Agency Pitchmistakes
Agency Whitepaper - Mike Carlton, Carlton Associates
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - North America
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United Advertising - Taipei, Taiwan

Title: Roasted Duck

Client: energy drink - LAOHU YATSE

Concept: Laohu Yatzu drink is very carbonated.  You will find out how much carbonation is in it if you try to blow in a Roasted duck after drinking it.  It may blow the "Roasted Duck" into the sky!

Headline:

To "blow" it at once!!!

Copy: When making a real roasted duck, one must blow air into the duck's neck to enhance the delicious taste of the duck. Please be careful blowing after drinking the Laohu Yatzu. It is too carbonated and the roasted ducks would probably "fly" away!

Laohu Yatse Roasted Duck