NEW BIZ – LESOFAT – Adformatix recently won Lesofat in a creative and media pitch. Four multimedia campaigns for the brand were presented, each one distinctly different in approach. The client expressed great appreciation for the comprehensive effort given it's relatively small budget and awarded the Lesofat account to Adformatix. The owners were also impressed with Adformatix’ media proposal, a lean but mean media plan for Lesofat – a new, strong local competitor of Xenical.
NEW LAUNCH – In quick succession, Adformatix launched two full campaigns for Mister Donut: a new product launch and a new theme. The latter strategically focused on the big idea that when you bring home a box of Mister Donut, you not only bring home a delicious surprise but a box of delight. The tag line Mag-uwi ng Saya literally means to bring home some happiness. The client loves the positive impact the campaign is having on its sales and the opportunity of possibly spawning a corporate advocacy campaign out of the theme.
