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September 2008, Vol. 1, Edition 8
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PLEASED TO MEET YOU – WHO WE ARE
At Arteaga & Arteaga Advertising we strive to build brand leaders. As a full service, privately owned, integrated Communications Company based in Puerto Rico, we offer our clients everything they need to establish, grow and maintain a solid leadership equity that thrives on customer loyalty. From Account Management & Strategic Planning to Public Relations & Social Marketing to Media, Events & Promotions we boast a world class team ready to provide a holistic approach to our clients business needs. Arteaga & Arteaga's clients benefit from its membership to ICOM, the leading global independent communications network, and to other leading global entities in the communications field.
COMING TO LIFE – HOW WE GOT STARTED
The agency was founded in 1984 by Juan and Grisell Arteaga and has grown from a two person shop, into the largest independent local Agency in Puerto Rico. Our roster of well-known clients includes: Bristol-Myers Squibb, MCS, Kia Motors, Primera Hora, Taco Maker, Malta Polar, Mattel, Universal Insurance, Best Buy, Svedka, and Adidas, among others.
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Mr. Arteaga serves as the agency's president. Throughout his 30+ year's career in advertising, he has been actively involved in professional organizations in Puerto Rico, including the Sales & Marketing Executives Association, the International Trade and Service Association and the Puerto Rico Chamber of Commerce. He has served as president of Puerto Rico's Association of Advertising Agencies and his work has been recognized by most associations. Mr. Arteaga is a staunch supporter of charitable causes and dedicates personal time and agency's services to the leading corporate and cultural citizenship initiatives in the island. |
The management team is rounded by Domingo Torres, the agency's Executive Director and Vice President; a recognized figure in the local advertising arena.
OUR HEART & SOUL – WHAT DRIVES US
At Arteaga & Arteaga we believe in the power of brands. As such, we have developed a comprehensive vision for building long-term positioning and category leadership, guided by the creative principle of selling products in an entertaining way, developing ideas that connect with the customers and giving life to ground-breaking, strategic brand experiences that not only build customer loyalty, but are also measurable and drive business growth.
Our corporate DNA is based on four critical building blocks:
- Trend Seeking – consumer insight and market intelligence support and drive everything we do.
- Breakthrough Creative – Simple Entertainment that Sells – that's our creative philosophy. If we are robbing consumer's time, we better provide them with a value-added, entertainment experience and our clients, with a surefire approach to breaking through the media clutter.
- Relentless Execution – We work at the speed of business…or maybe one or two steps ahead to offer our clients a pro-active approach to their business needs.
- Passion for Innovation – Business-centric, fearless innovation execution
FROM HEAD TO TOE – OUR CORPORATE STRUCTURE
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Arteaga & Arteaga's full-service team is housed in a modern 20,000 s/f compound.
We pride ourselves in being able to offer our clients the expertise of an award-winning multidisciplinary service team, a diverse team fueled by the challenge of trailblazing.
Our services, offered in a casual, yet focused-on-the-business atmosphere, include:
- Account Management and Planning - with a collective 50+ year's experience, the diverse team members serve as our clients interface and strategic business partners. Juan Alberto Arteaga leads the team.
- Creative – Led by Fernando Rosario and driven by the S.E.S Philosophy, "Simple Entertainment that Sells", our award-winning team conceives creative brand experiences that yield timely, measurable results. They have been recognized with multiple local and international recognitions, including a spot on the shortlist of the 2008 Titanium and Interactive Lion Category at Cannes, and top awards at FIAP, Cúspide, and others.
- Public Relations – as an affiliate of MS&L, a leading global PR network and member of Publicis Group, counts with vast resources to advise clients on key stakeholder issues. Seasoned Communications specialist, Lynnette Teissonniere, leads the VOICE team.
- Media – dedicated team to design and negotiate media plans centered on consumer behaviors, lifestyle and consumption patterns. Benefits from partnership with Carat – the only independent media central company and part of Aegis global advertising group. In Puerto Rico, as part of Arteaga & Arteaga's network, it operates as Media Wit Carat and concentrates on the consumer to know how to use media and receive messages at a local level. Alexa Caraballo is Media Wit Carat's General Manager.
- Events & Promotions – Known as LAB, this division centers its efforts on memorable brand consumer experiences. Benefits from association with the Word of Mouth Marketing Association. Led by Mónica Santa.
- Interactive/CRM/Social Marketing – Arteaga was the first agency in Puerto Rico to launch an interactive marketing division. CHAT is today the most awarded and experienced interactive service provider on the island, offering expertise in brand-client relationship building through mobile marketing and web development among others. The team is captained by Rafael Arteaga.
- Youth Marketing – Arteaga pioneered this concept on the island by creating an agency within the agency dedicated to targeting consumers between the ages of 12-18. B-CREATIVE is comprised of top marketing and communications students dedicated to serve brands that want to bridge the generation gap.
OUR LIFELINE – OUR BUSINESS PARTNERS
Over the past 10 years, Arteaga has launched more successful new brands and products than any other agency in Puerto Rico, including:
- MCS Life Insurance Co. – health insurance experts
- Primera Hora – one of the island's leading newspapers
- R-G Premier & Crown Banks – trailblazing financial institutions
- KIA Motors – global automotive manufacturers
- Liberty Cablevision – industry leading cable provider
- 20th Century Fox – premier entertainment group
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We are proud to currently serve a leading roster of business partners amongst varying fields, including, among others:
- Bristol Myers Squibb
- Adidas
- Cadbury
- Mattel
- Ciclon
- Snapple
- Universal Insurance
- Ebel Paris
- Hawaiian Punch
- Motts
- Taco Maker
- Chili's
- 7 UP
- Purina
- Pabst Blue Ribbon
- Brookfield
- Borders
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OUR WORK SPEAKS FOR ITSELF – SOME OF WHAT WE'VE DONE
Some of our recently produced TV commercials can be seen at the following links:
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