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The definition of the word client sounds easy. But it isn't. The word has different meanings depending on the circumstances. This causes confusion and costly misunderstandings, particularly among junior agency people.
Here’s how better definition can bring better client understanding.
Read Whitepaper
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Pleased to meet you. Who we are, At Arteaga & Arteaga Advertising we strive to build brand leaders - Read more... |
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| Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0
Agency Pitch Mistake #7 The mistake: Bad casting.
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Adformatix - Manila, Philippines
New Biz - Lesofat. New Launch - Mister Donut - Read more... |
United Advertising - Taipei, Taiwan
Eden 25885 “Love Me, Hug Me” Campaign /DISTANCE - Read more... |
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Rino Publicidade - Sao Paulo, Brazil
MWM International by Rino in Brazil - Read more... |
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Arteaga & Arteaga - San Juan, Puerto Rico
Are your clients being part of the conversation? Social Networks - Read more... |
Colle+McVoy - Minneapolis, Minnesota
New Holland, the tractor brand of the future, touting its innovative products in a national campaign titled “Amazing Machines" - Read more... |
Cramer-Krasselt - Chicago, Illinois
Porsche 911 comes to life online. C-K handles creative and media for Rayovac and releases whitepaper Shifting Times: What Brands Need to Know to Navigate Today’s Economy - Read more... |
Diccicco Battista Communications - Philadelphia, Pennsylvania
Diccicco Battista Helps Applebee’s Raise Over $1 Million for Alex’s Lemonade Stand Foundation - Read more... |
Loomis-ISC - Honolulu, Hawaii
Friends of Hokule‘a & Hawai‘iloa Lease Canoe to ING DIRECT Café - Read more... |
SKM Group - Buffalo, New York
Stephen Jaworowski to be SKM Group’s president - Read more... |
Weyforth-Haas - Overland Park, Kansas
Daimler Trucks North America (DTNA) and WHM created and launched the Excelerator roadside assistance and preventive maintenance program for truck fleets - Read more... |
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Please note the upcoming fall meeting schedule
European Regional Meeting
September 18-20, 2008
Bucharest, Romania
North American Regional Meeting
October 22-24 2008
Boston, Massachusetts
DEADLINE TO REGISTER - SEPTEMBER 21, 2008
Latin American Regional Meeting
November 6-8, 2008
Lima, Peru
DEADLINE TO REGISTER - OCTOBER 1, 2008
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