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September 2008, Vol. 1, Edition 8
In This Issue
Executive Director Memo
Financial Update
Agency Whitepaper - Mike Carlton
Agency Pitch Mistakes
Agency Profile - Arteaga & Arteaga
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Agency News - Asia/Pacific
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United Advertising - Taiwan, Taiwan
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United Advertising - Taipei, Taiwan

Eden 25885 “Love Me, Hug Me” Campaign /DISTANCE

Those who are used to hugging don’t understand the how difficult it can be for some, and those who are not used to hugging don’t believe how easy it is.

United produced a commercial to promote Eden’s 25885 “Love Me, Hug Me” campaign, the goal of which was to encourage people to open their arms and open their minds by experiencing the power of embraces. It’s hard to change people’s mindset and make them take action. So this commercial focused on love and its value, and the idea of a “hug for love, for there’s no distance in love”. A simple hug might not change a lot, but it would definitely bring love and happiness. This was what Eden 25885 is about: willing to hug, willing to love.

Click below to play the commercial