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Alice Lemoine
Manager of Finance
alice@icomagencies.com
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| ICOM welcomes new member KMF Werbung GmBH - Hamburg, Germany - Read more... |
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Why Architects Don’t Install Sheetrock By Tim Williams
Some agency executives bristle at the idea that their work is becoming “commoditized” by clients. Admittedly, “commoditized” is a strong word. So “devalued” if you prefer. The simple truth is that clients won’t pay much for what they consider to be widely-available services, and its killing agency profit margins. Read more...
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The role of the agency account executive is changing. Yet many agencies have not yet profiled what their AEs of the 21st Century should be like. Or what they should expect from them.
Here are some thoughts on creating that profile and establishing expectations.
Read Whitepaper
View Video Capsule
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| Periodically ICOM will be bringing you a series of Agency Mistakes from Robb High’s Agency Reinvention + New Business Boot Camp Workshop
The mistake: having a presentation that’s too long
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| The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.
As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted 'CITYSUMERS' around the world. Enjoy!
February 2011 Trendbriefing
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Adformatix - Manila, Philippines
Adformatix scores major wins - Read more... |
United Advertising - Taipei, Taiwan
Taipei Stray Cat Protection Association (SCPA) - Read more... |
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Golley Slater - London, UK
Golley Slater Digital wins Innovation in Mobile Marketing Econsultancy award - Read more... |
Gullan&Gullan - Johannesburg, South Africa
Gullan&Gullan gets two global leaders and one global innovator - Read more... |
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Aguayo Publicidad - Bogota, Colombia
Aguayo wins 10 awards in the Premios NOVA - Read more... |
Publinter - San Salvador, El Salvador
“Que Gane el Mejor” (May the Best Win), Chocolatina Salud New Campaign - Read more... |
RINO COM - Sao Paulo, Brazil
RINO COM appointed the new agency of TRIUNFO and BREAK UP biscuits - Read more... |
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BKV - Overland Park, Kansas
Dice challenges BKV: Attract prospects and win back inactive customers. - Read more... |
Cramer-Krasselt - Chicago, Illinois
New campaigns for Blue Man Group and Spice Islands, Porsche partners with BRAD MELTZER’S DECODED and other new business - Read more... |
Williams Whittle - Alexandria, Virginia
Williams Whittle Named Agency of Record for the Washington Metropolitan Area Transit Authority - Read more... |
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Ucoming ICOM Meetings
2011 International World Management Conference
Hosted by Quarry Communications
Toronto, Canada
April 17-20
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