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April 2010 Vol. 3, Edition 3
Executive Director

Thanks to Nancy Giges' good efforts we got a big publicity hit in February in both the print and online editions of ADVERTISING AGE.  

A number of our members participated in a global survey asking for information about the state of digital marketing in their country. Most of those responding were rewarded for their efforts with their name and quote in the international trade publication of our industry. We have another potential big story working with the NEW YORK TIMES that could break shortly.

Read more...

Gary Burandt

Dear ICOM Team,

If you haven’t registered for the World Meeting in Beijing to be held on 25-28 April, I encourage you to do so. The deadline for room reservations was 29 March 2010 to be guaranteed to get your room at the lowest price but there's still time to sign up.

For International and Regional Meetings, a registration fee is assessed to all agencies whether or not you attend the meeting.

Meet all your ICOM friends at the World meeting in April!

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

Brandstorm
m.a.d.
Morkman
Spotlight
Uzina
Wondercom

Latin America:

Jacque Mate
Smart Advertising
WZ Publicidad

Alice Lemoine
Manager of Finance
alice@icomagencies.com

O&R Communications Group - Beijing, China
O&R is an independent integrated marketing communications agency in China dedicated to helping clients build their brands and achieve their market goals. - Read more...

How to make a good idea worth more than a bad idea

Under the flawed hourly-rate system good and bad ideas cost exactly the same. Here’s how to change that.

The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.

From consumers yearning for service and care, to the burgeoning mobile online revolution: everything seems to be in place to turn BRAND BUTLERS into one of this year's most important marketing trends.

Read the new Trend Briefing to find out about the drivers behind BRAND BUTLERS, and how to apply the many insights. Plus learn from more than 50 trend examples from brands already capitalizing on BRAND BUTLERS. Trend Briefing

Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0

Agency Pitch Mistake #16 - Turning the RFP response into War & Peace.

Adformatix - Manila, Philippines
"
Centrum. Multi benefits for Multi Me. It's everything I want." - Read more...
United Advertising - Taipei, Taiwan
"
Curiosity killed the cat" for the SCPA (Stray Cats Protection Association)
- Read more...
AD Angels - Tallinn, Estonia
For the 4th Annual Japanese Anime Film Festival, AD Angels designs all Japanese materials - Read more...
Fikir Merkezi - Istanbul, Turkey
My dad is a "well done master" - Read more...
Golley Slater - London, UK
Golley Slater and Rankin Make Stars of Tower Hamlet's Heroes
- Read more...
move communications - Munich, Germany
move communications moves Lindt’s Goldbunny - Read more...
Opinion Leader - Milan, Italy
Filippetti Yacht Sails with Opinion Leader - Read more...
Primus Advertising - Accra, Ghana
Primus launches a new campaign for Jaguar and gets two new clients in the new year - Read more...
Publinter - San Salvador, El Salvador
Summer invades our clients
- Read more...
RINO COM - Sao Paulo, Brazil
RINO COM at Formula One speed - Read more...
Agency News - North America
BKV - Overland Park, Kansas
BKV partners with Daimler Trucks North America (DTNA) to totally redesign the company’s Retail Marketing Program - Read more...
Colle + McVoy - Minneapolis, Minnesota
Brand makeover for the nation's second-largest coffee retailer, Caribou Coffee® - Read more...
Cramer-Krasselt - Chicago, Illinois
Crocs teams with new agency Cramer-Krasselt/Chicago to put its best foot forward with its first fully integrated global marketing push to launch its Spring/Summer line
; Karen Seamen is promoted to C-K’s first Chief Operating Officer - Read more...
SKM Group - Buffalo, New York
Seneca One Realty (ONE HSBC CENTER) Launch of New Medical Suite - Read more...