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Dear ICOM Team,
If you have not already done so, it’s time to gather your projected total billings and gross income for 2009. If I do not receive your numbers in the next few days, I will be adding 2% to your last year’s numbers. When you send in your numbers also indicate the number of branch offices you have. Gross income is defined as the addition of:
- All commissions earned on media placement (media sales less cost of sales when you do the buys yourself) or media placed by media centers (the agency does not do the buys but received a % of the media buys made by a third party).
- Any income from internal cost charged or fees of any kind (fixed, variable, manhours, creation, layout, final artwork, etc.)
- Production mark-up/commissions.
- Rebates and volume discounts kept by the agency (not cash discounts) from media and production vendors
If you have any questions concerning this, contact me soon so that there are no delays. Your gross income is used to calculate annual dues. We also provide the combined total of gross billings from all members to Ad Age for their annual survey of associations.
The member agencies listed below have unpaid invoices that are over 90 days past due:
Asia:
Krakatua
Europe:
Uzina
Spotlight
Latin America:
Jaque Mate
Publiteca
Smart Advertising
WZ Publicidad
North America:
Moller
team a3
Alice Lemoine
ICOM Manager of Finance
alice@icomagencies.com
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| The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.
To make this a truly 'happy' new year, we recommend diving into the latest consumer trends and new business ideas:
More on "10 Consumer Trends for 2010" in the latest edition of our monthly Trend Briefing
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| Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0
Agency Pitch Mistake #10 - not rehearsing.
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