If you haven’t registered for the World Meeting in Toronto to be held on 17-20 April, I encourage you to do so. The deadline for room reservations is 24 March 2011. By registering by this date, you will also avoid the $50 late fee and will be guaranteed to get your room at the lowest price. For International and Regional Meetings, a registration fee is assessed to all agencies whether or not you attend the meeting. Meet all your ICOM friends at the World meeting in April! Register at http://www.regonline.com/toronto2011

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

• Channel 7
• edividual
• Goman
• IKON
• MAG
• Noah’s Ark
• Primus Advertising
• Spotlight
• Uzina
• Wondercom

Latin America:

• Publinter
• Publiteca
• Rila

North America:

• Moller

Alice Lemoine
Manager of Finance
alice@icomagencies.com

"Should You Welcome RFPs"

Increasingly, marketers are using the RFP process when selecting an agency. And that can be a big hassle. Yet many excellent long-term agency/client relationships are still forged without RFPs. Here are some thoughts on minimizing RFP frustrations.

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The mistake: forgetting to ask “why?”

For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. Which is why you need to check out our March 2011 Trend Briefing on RANDOM ACTS OF KINDNESS (R.A.K.). The briefing highlights the key trend drivers, and brings you plenty of examples of 'human' brands, from Mars and Interflora to Heineken and P&G, who are already busy applying this trend. What will your R.A.K. be?

March 2011 Trendbriefing