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November 2010 Vol. 3, Edition 10
Executive Director
Last month we held the Boulder Digital Works digital management workshop actually in Boulder, Colorado for the Americas Region plus a few additional members from India, China and Finland.  Other than having a forest fire very nearby and our president, Rino, stuck in the elevator for 45 minutes when electrical power was lost (without his lighter or cell phone) the meeting went very well.  

Read more...

Gary Burandt

Thanks to Riverorchid and Cramer-Krasselt for updating your ICOM website information. Keeping this information current and uploading samples of your work is our best resource!

Dear ICOM Team,

It’s time to gather your projected total billings and gross income for 2010. Email your numbers to me no later than 15, December 2010. Also, please indicate the number of branch offices you have. Gross income is defined as the addition of:

  • All commissions earned on media placement (media sales less cost of sales when you do the buys yourself) or media placed by media centers (the agency does not do the buys but received a % of the media buys made by a third party).
  • Any income from internal cost charged or fees of any kind (fixed, variable, manhours, creation, layout, final artwork, etc.)
  • Production mark-up/commissions.
  • Rebates and volume discounts kept by the agency (not cash discounts) from media and production vendors.

If you have any questions concerning this, contact me soon so that there are no delays. Your gross income is used to calculate annual dues.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Asia:

            Triton

Europe:

            Channel 7

            Goman

            IKON

            IMA-press

            Krakatua

            MAG Communications

            Magic Seven

            Noah’s Ark

            Rapport

            Spotlight

            Uzina

            Wondercom

Latin America:

            WZ Publicidad

North America:

            Loomis

            Moller

Alice Lemoine
Manager of Finance
alice@icomagencies.com

By Tim Williams

4 Reasons for Agencies to be Optimistic

While there are plenty of reasons for agencies to be concerned right now, there are just as many reasons to be optimistic about where the future is taking us (This of course applies only to the firms who are taking transformation seriously.  If you’re stuck in the old model you actually should be concerned). - Read more...

Increasingly, consumers are in charge.  They are choosing how, when and where to receive commercial information.  They decide the marketers they want to invite in.  Yet intrusive market communications still plays an important role.

Here are some thoughts on how to balance invitation and intrusion.

Read Whitepaper

View Video Capsule

Periodically ICOM will be bringing you a series of Agency Mistakes from Robb High’s Agency Reinvention + New Business Boot Camp Workshop

The mistake: presenting the leave-behind

The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.

With the entire world battling it out in the consumer arena, exceptional consumer innovations are now popping up on a truly global scale.

Case in point: the 50+ must-see innovations in this month’s Trend Briefing, hailing from China, India, Brazil, Turkey, South Africa and other 'emerging' markets. The examples cover industries as diverse as food & beverage, fashion, automotive, personal & domestic care, consumer electronics, mobile telecoms, travel, and more.

If this doesn't get your global juices going, we don't know what will

Creative Inhouse - Bangkok, Thailand
Fresh campaign to launch the new Volvo XC90, the Swedish carmaker’s high end 7-seat SUV - Read more...
Riverorchid - Ho Chi Minh, Vietnam
Riverorchid Vietnam Renews Creative Focus - Read more...
United Advertising - Taipei, Taiwan
Taipei Stray Cat Protection Association (SCPA)
- Read more...
Channel 7 Communications - Islamabad, Pakistan
Yet another successful venture - Channel 7 and PTA - Read more...
Fikir Merkezi - Istanbul, Turkey
New Campaign for FLO Shoe Stores - Read more...
Golley Slater - London, UK
Golley Slater Homes In On Data Award - Read more...
Gullan&Gullan - Johannesburg, South Africa
Gullan&Gullan are the winners in a four-way pitch for the champion beer – Carling Black Label
- Read more...
Opinion Leader - Milan, Italy
The winning Nolan Collection - In Vairano Di Vidigulfo with Opinion Leader - Read more...
Primus Advertising - Accra, Ghana
Launch for the new MG and Total Petroleum Ghana Limited celebrates 50 years - Read more...
Publinter - San Salvador, El Salvador
“Noche de Compras” campaign was a Major Success! - Read more...
Agency News - North America
BKV - Overland Park, Kansas
BOB-CAT needed a brand refresh, and Schiller decided that BKV was the perfect candidate for the job. - Read more...
Loomis-ISC - Honolulu, Hawaii
Surfing to Save Young Lives - Read more...
The Phelps Group - Santa Monica, California
October was a great month. The agency went 4-for-4 in new business pitches. - Read more...
The ViVA Partnership - Miami, Florida
Core Competency + Innovative Technology = New Clients - Read more...
Ucoming ICOM Meetings

Asia Pacific Regional Meeting
Hong Kong
18-20 November

International World Managment Conference
Toronto
April 24-27