Logo

October 2010 Vol. 3, Edition 9
Executive Director
The members of the EMEA Region were not sure what to expect at the BDW Digital Management Workshop in Amsterdam last month.  They knew digital was becoming a bigger and bigger part of their business and they probably needed to know more about it than they did.  Some told me they were afraid the workshop would be too basic; they already knew how to tweeter.  Others said they were afraid the workshop would be too technical; they didn't need to know how to build a web site.   As it turned out both fears were unfounded.

Read more...

Gary Burandt

Thanks to Quarry Communications, Goman Advertising and Veinte Segundos for updating your ICOM website information. Keeping this information current and uploading samples of your work is our best resource!

Dear ICOM Team,

If you have not registered for the Americas Regional Meeting and Digital Workshop – Boulder, Colorado, I encourage you to so at http://www.regonline.com/boulder2010. A registration fee is assessed to all agencies whether or not you attend the meeting.  The registration fee is estimated to be approximately one half of the combined costs of the meeting and is due 15 days before the meeting.  A $50 late fee will be assessed for registration fees paid after the due date. After the meeting, each attendee will be invoiced for his share of the remaining combined costs (i.e. meeting room, AV equipment, transportation, administration, and restaurant/bar).

Members attending pay their own transportation and hotel room costs. Companions are always welcome to attend the meetings and will be invoiced for their share of meals and other applicable expenses For all meetings, a cancellation fee will be assessed to those who have signed-up and then do not attend or do not send a replacement (approximately one-half of the actual cost).  Cancellation must be made to ICOM headquarters in writing two weeks before the meeting to avoid this fee.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

            Goman

            IMA press

            MAG

            Spotlight

            Wondercom

Latin America:

            Publinter

Alice Lemoine
Manager of Finance
alice@icomagencies.com

Announcing the newest ICOM alliance - TranslateMedia is now the exclusive translation supplier for ICOM agencies. Use promo code ‘ICOM’ and receive a 10% discount off of all TranslateMedia’s services. - Read more...
Conventional wisdom teaches us to avoid ambiguity.  Clarity of facts and process is highly valued, particularly by young agency people.  Yet we know that ambiguity can be a stimulus to creative thinking.
Here are some thoughts on how ambiguity can work for your agency.

Read Whitepaper

View Video Capsule

Periodically ICOM will be bringing you a series of Agency Mistakes from Robb High’s Agency Reinvention + New Business Boot Camp Workshop

The mistake: selling too hard

The Trendwatching.com newsletter allows marketers to track the latest trends around the world. We’ll bring you this link as the information is updated.

Even though we're happy to provide you with more trends than you can shake a stick at, it's equally important to hone one's trend watching skills. So, this month, we're bringing you our 15 crucial tips on how to spot and apply consumer trends.

Download the PDF, or read the new edition online

Adformatix - Manila, Philippines
Adformatix Inc. and Bonakid Pre-School put together a search by way of the “Bonakid Pre-School Tibay Patrol Search for the Batang May Tibay* Barangay* Edition”.
- Read more...
Riverorchid - Ho Chi Minh City, Vietnam
Breakthrough Idea for BMW Vietnam - Read more...
United Advertising - Taipei, Taiwan
ASUS Mini PC Nova Lite PX22
- Read more...
Channel 7 Communications - Islamabad, Pakistan
New ambitions, new spheres, new ways. Channel 7, ready to go international / Channel 7 goes international - Read more...
Golley Slater - London, UK
Golley Slater Scotland win Scottish Government Greener Cluster - Read more...
Gullan&Gullan - Johannesburg, South Africa - First National Battery and Battery Centre appoints Gullan&Gullan - Read more...
move communications - Munich, Germany
move communications develops a new tool - F.A.M.E, intended to attract interesting new prospedts from overseas. - Read more...
Veinte Segundos - Madrid, Spain
"MIGUELAÑEZ", something sweet in sour times - Read more...
Publinter - San Salvador, El Salvador
A XXX Celebration - Read more...
Agency News - North America
BKV - Overland Park, Kansas
DICE - A direct mail campaign targeted to IT recruiters - Read more...
Cramer-Krasselt - Chicago, Illinois
"Find Your Beach" with Corona; C-K wins Benihana; New campaign for Reebok's revolutionary new U+ Crazy Light skate
- Read more...
Northlich - Cincinnati, Ohio
Northlich Announces Jason Ruebel as Chief Integration Officer - Read more...
Ucoming ICOM Meetings

Americas Regional Meeting and Digital Workshop
Boulder
October 28-30

Asia Pacific Regional Meeting
Hong Kong
18-20 November